Introducing Alyve Health: Your health and lifestyle ally

Alyve Health
3 min readDec 13, 2020

“The reasonable person adapts herself to the World; the unreasonable one persists to adapt the World to herself.Therefore, all progress depends on the unreasonable person” — George Bernard Shaw

Progress in healthcare occurs in two ways:

  1. Cutting edge scientific advancement: E.g. drug discovery, invention of advanced medical devices
  2. Advancement in delivery and management of care: Customer experience, easier access, reduced costs

While history is a witness to several innovations of the first type, real progress in terms of the second type have been far and few between. While you may read our article on why we should exist, consider a few additional pieces of evidence:

  • Poor outcomes: Healthcare and “lifestyle” are joined at the hip, especially for customer journeys which require “continuous care”. Consider a customer trying to conquer a chronic illness or trying to lose weight. What this customer needs is a single window for continuous care to help make lifestyle changes . However, the healthcare industry is structured in a discontinuous manner. Every piece is a different puzzle! —insurance, diagnostics, doctor’s office, pharmacy and hospitals. As a result, customers suffer irreparable damage — incorrect medication / inaccurate dosage, repeat hospitalisations and an overall deterioration of health.
  • High costs: If true technological advancement was occurring, healthcare should have been getting cheaper (consider a comparison with mobile phones or internet costs for example). However, healthcare costs (and insurance premiums) are increasing at ~20% YoY. 80% of expenses occur at tertiary care hospitals, the most expensive place in the value chain.
  • Poor experience: The healthcare industry has one of the lowest Net Promoter Scores (NPS’s) when compared to other industries.While a lot has changed in consumers’ lives (e.g. food, education, entertainment), healthcare has remained largely the same. E.g. experience at the Doctor’s office hasn’t changed much since perhaps a few decades. The way health insurance is sold has not changed much as well. While hospitals have been augmented with high tech machinery, core aspects of customer experience such as reservations, waiting, in-room, food etc. leave a lot to be desired.
  • “One size fits all” advice limited to “will-power”: Customers do get a lot of advice from the healthcare system or even from the internet. The problem is that this advice does not take into account the starting position of the customer (e.g. genetics, hereditary factors, previous health history), goals of the customer (e.g. on weight loss, stress, sleep etc.) and most importantly, the customer’s current habits (e.g. emotional eating, current lifestyle related)

We are building Alyve Health to solve this problem. We are your health and lifestyle partner.We are your ideal “ally” if you have goals which require continuous care / expert interaction (e.g. losing weight, resetting lifestyle, conquering diabetes, running a marathon, giving birth, caring for your parents, financially protecting your family and many more)

3 reasons why you will LOVE us:

  1. Outcomes: We succeed if your health actually improves and not by selling a service. Therefore, instead of a ‘menu card’ of healthcare services (e.g. doctors, medicines, diagnostics, fitness), our offerings are aligned to what you want to achieve and designed to guide you at every step
  2. Easy and sticky: We help reshape behaviour by using reward and motivation systems that work for you. When you buy a program from us, your daily tasks (including reminders) are waiting for you on your app and your calendar. Just look at your “To Do” tab and keep checking off your tasks (e.g. all your classes, expert consultations, reading material) and before you realize, your habits get formed and your progress is sustainable. Furthermore, if you slip up, our ‘habit coaches’ will intervene quickly to set you right
  3. Personal: How is your activity impacting your cholesterol levels? How is exercise impacting your resting heart rate? Is meditation resulting in higher resilience? Are you losing weight due to nutrition or because of exercise? Is there any cause for worry?Our recommendations are based on pains and gains that matter to you, what you have(hereditary factors, environment) and who you are as a person (your habits). When you buy a program on Alyve Health — our experts adapt to YOU rather than fit you into a large group / broadcast. All your interactions with our experts are either 1:1 or in a small group. Every “body” is different and we understand that. So start from where you are and we will help you progress!

The Alyve Health app is your “control centre” for your health. With this app, your health is truly in your hands. Please download from the app store and play store.

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Alyve Health

Alyve Health is your health & lifestyle ally. We add life to your years and years to your life.