How do you know whether ‘all is well’ with your health?
Nobody wakes up wanting to take a medical test. It is a job that emerges in our life either because someone (e.g. our doctor) prescribes tests (we call this reactive) or we (self and family) need assurance that ‘all is well’ (we call this proactive). Today, roughly 92% of the USD 15B diagnostics market in India is ‘reactive’ and just 8% is ‘proactive’.
It should not be surprising that proactive testing results in longevity in the long term and a better quality of life in the short term. Any major health issues get captured earlier, allowing time for cure and intervention in terms of lifestyle changes. But yet, proactive testing is a small share of the overall market. Our experience shows that even if ‘proactive testing’ is made free of charge (e.g. in corporate insurance plans which offer a free annual health check-up), the take-up rate is still less than 15%!
This is because proactive testing is tough on the human psyche. It is like an exam that one needs to take after a year of studying (or lazing!) . The result of this exam is usually a collection of ‘red markings’ on your answer sheet! Moreover, in recent (Covid) times, the exam centre is a risky zone! How many of us will volunteer to take such an exam?!
Proactive diagnostics needs to be designed for humans — making it easier and sticky. Our belief is that medical diagnostics should not be that 1 exam that everyone dreads but actually a part of one’s life (continuous biomarkers in medical terminology). Our ‘All is well?’ program is designed using this principle. When you purchase this program, continuous diagnostics comes to you (through a breakthrough contactless device and medical advice delivered on your app) rather than the other way round. In addition to being easy, the biggest benefit of continuously monitoring biomarkers is that any deterioration of metrics results in alerts which you can action immediately. Furthermore, you can notice improvements in your vitals almost immediately as you undertake fitness & well-being programs (we have included a guided 4 day pranayama course as part of this program to get you started). Finally, this program can provide valuable insights on the areas you need to be working on (e.g. heart health, respiratory health, sleep, stress reduction) and therefore recommend programs relevant to you.
This is the future of diagnostics. Not just because it results in better insights and outcomes but because it is easier and ‘human’. Instead of dreading your annual exam, get a guardian angel by your side — all the time! Purchase this program on the Alyve Health app from the app store or the play store.
Note: We have partnered with Dozee, a breakthrough contactless health monitoring device, doctors and yoga studios to bring to you this innovation!
